How to Embed a Virtual Gallery on Squarespace, Wix, WordPress and Shopify

If you already have a website, you don't need to rebuild it to show your work in three dimensions. A walkable 3D exhibition made on curate.tours can sit inside a page on your Squarespace, Wix, WordPress or Shopify site, so visitors walk through the show without leaving your site. This guide explains how to embed a virtual gallery on your website, step by step, and what to do if you're on the Free Plan.

Embed or link: which do you need?

There are two ways to put an exhibition in front of people. A direct link opens the exhibition full-screen in the browser. It works in an email, a newsletter, a social bio or a button on your site, and every exhibition has one, whichever plan you're on. An embed places the exhibition inside one of your own pages, next to your statement, your text or your other images, so the walkthrough becomes part of your site rather than a separate destination.

Either way, visitors don't need an app or a download. Exhibitions open in the browser on desktop and mobile, and people can walk through at their own pace or follow a guided auto-pilot route.

Step 1: Publish your exhibition

Build and publish the exhibition first. If you'd like to see how the builder works before you begin, the demo lets you try it with public-domain artworks, and featured exhibitions shows real shows recently published on curate.tours. The features page covers floorplans, lighting and the rest of the toolkit.

Step 2: Copy the embed code

On Curator Pro or the Gallery Plan, open your list of published exhibitions. Each one has its own Share and Embed options. Choose Embed and copy the code. It's a standard HTML iframe: a short snippet that tells your website to show the exhibition in a frame on the page. You don't need to write any code yourself, and at most you might adjust its size.

Step 3: Paste the embed code into your website

Every major website builder has a place for custom HTML. Here's where to find it on the four most common ones. Builders rename their menus from time to time, so if something looks different, search your builder's help pages for "embed code" or "iframe".

Embed on Squarespace

Edit the page, add a Code block and paste the code. Squarespace only displays iframes in Code blocks on its Core, Plus and Advanced plans, so check your Squarespace plan if the exhibition doesn't appear.

Embed on Wix

In the Wix Editor, go to Add Elements, then Embed Code, and choose Embed HTML. Click Enter Code, paste the code and click Apply, then drag the element to the size you want.

Embed on WordPress

In the block editor, add a Custom HTML block and paste the code. On a self-hosted WordPress site this normally works straight away. On WordPress.com, iframes need a paid plan with hosting features activated.

Embed on Shopify

To add the exhibition to a page, open it under Online Store, then Pages, switch the editor to HTML view with the <> button, paste the code and save. To place it in a theme template instead, open the theme editor and add a Custom Liquid section.

Step 4: Check it on desktop and mobile

Preview the page on a computer and on your phone before you share it. A few things to look at:

• Height. If the frame looks squat, increase the height value in the code, or resize the block in your builder.
• Width. A width of 100% lets the frame fill the column it sits in, which suits most layouts.
• Space around it. Give the exhibition room on the page. A short introduction above the frame, with the title, the dates and a line about the work, helps visitors know what they're stepping into.

Make the page around it work

An embedded exhibition works best as one part of a page rather than the whole of it. Put your artist statement or a short essay beside the frame, and add the exhibition's direct link as well, for anyone who would rather explore full-screen. On Curator Pro and the Gallery Plan, Art Links give every artwork in an exhibition its own direct link, which is useful when you want to point to one particular piece from a news page or a project write-up. Your public profile on curate.tours links back to your own website and Instagram, so the route works in both directions.

Can you embed on the Free Plan?

Free exhibitions can't be embedded, but they can still have a place on your website. Copy the exhibition's direct link and add it as a button or a text link, for example "Walk through the exhibition". Visitors open it full-screen in their browser, on desktop or mobile. The Free Plan keeps two exhibitions live permanently, so the link stays put. If you later want the exhibition inside your own pages, embedding comes with Curator Pro.

Frequently asked questions

Can I embed a curate.tours exhibition for free?

No. Embedding comes with Curator Pro and the Gallery Plan. Exhibitions on the Free Plan, which keeps two exhibitions live permanently, are shared by their own direct link instead.

Do visitors need an app to view an embedded exhibition?

No. Exhibitions open in the browser on desktop and mobile, with no app or download needed.

Which website builders can I embed on?

Any builder that accepts custom HTML or iframes, including Squarespace, Wix, WordPress and Shopify. Some builders limit custom code to certain plans, as noted in the steps above.

Where to go next

For the bigger picture of how a portfolio site and a 3D exhibition fit together, read Beyond the Grid. To get started, try the demo, walk through some featured exhibitions, and see pricing for what each plan includes.